JYP Jyvaskyla is a traditional hockey club hailing from Central Finland and with their announcement today, the club is becoming the first Finnish Liiga-club to venture into NHL esports.
“We’ve been planning our entry into esports for a long time already, it was really a matter of opportunity and Symphony struck us as a very potential team that wanted to work with us. We wanted to spice up our marketing with something new and an own esports team in the NHL scene is the perfect way to go in the current state of things. This allows us to present new opportunities in cooperation for our partners and serve our customers in a multitude of new ways.” - Taneli Maasalo, JYP Jyvaskyla about entering the NHL esports scene.
“JYP is a prestigious club that has created a great brand. When they showed interest in us, we quickly found a similar note and decided to go ahead with the partnership. It’s also great to represent the first Liiga-team in NHL Esports.” - Team captain Santeri @indi969 Pendolin
The roster that will be representing JYP is that of former Symphony, which received a major overhaul since ECL 9, which wasn’t up to standards for the team that usually pushes far into the postseason. Most notably, the team boosted their left flank by adding left defenseman Aaro @xDoumi Ruuhinen and left wing Kristian @kriketski17 Veijola to their lineup.
“Our NHL roster has a lot of likeness to our Liiga squad, where we have a bunch of veteran expertise combined with youthful talent. Symphony has established themselves as a playoff contender in ECL Elite and we want to be there in helping them take the next step. There’s a lot of potential, which is proven by earlier performances like the 2nd place in ECL 7 for example.”, says Maasalo.